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An African law firm

In 2014, the concept of Primerio was born. Two years later, Primerio, the first Pan-African boutique competition law firm, commenced trading. With a team of experienced competition law practitioners, former regulators and economists on board, Primerio offers first class competition and antitrust counsel to clients across the African continent.

With the growth of Primerio, as well as our clients’ requirements for an African wide offering, Primerio’s services and jurisdictional reach expanded considerably.

In 2021, Primerio decided to open a dedicated South African office from which Primerio is operationally headquartered.

From our regional hubs in South Africa, Mauritius and Kenya, Primerio is well poised to advise clients across several key African jurisdictions.

Pan African presence

Regional hubs

A world-class team

Primerio celebrates and values its diversity. As many law firms proclaim, the fact that a team of lawyers halls from diverse cultures, linguistic and legal backgrounds is a major strength. We agree: diversity instills creativity, especially when compared to bland, congruous group-think prevalent elsewhere.

Primerio’s difference: our diversity hails from within. Our firm is – naturally and by its essence – one of the most ‘diverse’ law boutiques you may find. Indeed, our geographic footprint across major parts of Africa almost defies definition of the term ‘diverse’, when compared to the traditional law firms that highlight the concept.

Our team