Joshua has assisted the team in various significant matters and has regulatory and commercial law practice experience across several African countries and has assisted in merger filings in various African jurisdictions. In addition to his practice areas, Joshua has been featured in Competition Policy International.
Joshua formed part of the team which:
- Successfully advised AMS SA (Pty) Ltd in obtaining merger approval in respect of its acquisition of off-the-road tyre suppliers.
- Successfully advised Westvaal Motor Group (Pty) Ltd in obtaining unconditional merger approval in respect of its acquisition of a local car dealership.
- Representing a large salty snacks producer in making representations int he Fresh Produce Market Inquiry.
- Representing a multinational in making representations in the Media and Digital Platforms Market Inquiry.
- Represented Makarenge Electrical Industries (Pty) Ltd t/a Wilec in obtaining an interim relief from the South African Competition Tribunal in relation to an abuse of dominance by Allbro (Pty) Ltd. This matter was notable matter given the interconnect between intellectual property and competition law. Allbro (Pty) Ltd alleged to have copyright over the products in question. In its reasons, the Competition Tribunal confirmed that the Competition Act applied to intellectual property disputes and confirmed its jurisdiction to hear matters relating to the interplay between competition law and intellectual property. The Tribunal granted the relief requested.
- Represented a multinational FMCG firm against allegations of abuse of dominance in relation to a refusal to deal and exclusionary conduct complaint involving Plant Breeders Rights.
- Represented a large FMCG manufacturer against allegations of excessive pricing during the period of the Covid-19 pandemic.
- Assisted a client in the FMCG sector in in achieving a non-referral following allegations of excessive pricing.
- Prepared and was granted an application for exclusion from merger notification from the Competition Authority of Kenya.
- Successfully obtained merger approval in respect of Ravago SA’s acquisition of Emeraude 3.0 in South Africa, Nigeria, COMESA and Morocco.
- Successfully obtained unconditional merger approval in respect of Eutelsat SA’s acquisition of OneWeb Holdings Limited before the South African Competition Commission.
- Successfully obtained merger approval in respect of Kali-Union’s acquisition of Industrial Commodity Holdings fertiliser division in South Africa, Morocco and Zimbabwe.
- Provided advice to the parent company of an acquirer in relation to a breach of the COMESA Regulations for a failure to timeously notify.
- Advised a large South African cryptocurrency exchange regarding the cryptocurrency regulatory framework in numerous African jurisdictions and he subsequent establishment of local entities in those favourable jurisdictions.
- Advised a global company in respect of conducting internal legal and compliance investigations.
- Advised a global automotive manufacturer in conducting internal investigations subsequent to suspicions of corruption and flouting of internal company policies.
- Representing a global company in respect of allegations of collusive tendering.
- Assisted a global company in conducting of internal investigations on suspicions of flouting of its internal procurement policies and unlawful conduct.
- Advising multinational firms on labour law considerations.
- Providing regulatory advice in respect of various sectors and anti-bribery and corruption legislation.
- Representing a client in relation to enforcing a multi-million Euro arbitration award against the Republic of Guinea and the Central Bank of Guinea.
- Representing an international firm in relation to fraudulent scheme in the crypto sector involving jurisdictions South Africa, Nigeria, and Europe.
- Representing a multinational firm in respect of various disputes arising from the development of a project in Kenya.
Professional association
- Member of the American Bar Association
- Member of the Association of Competition Law Practitioners
- Joshua has been part of the Golden Key Honour Society which awards students in the top 15% of their respective degree programmes.
Significant matters
Competition law
- Advised a large multinational in obtaining unconditional merger approval before the Nigeria Fair Competition and Consumer Protection Commission and the ECOWAS Regional Competition Authority.
- Advised Ravago in obtaining unconditional merger approval before the Tanzanian Fair Competition Commission.
- Advised the Interpublic Group of Companies, in respect of its acquisition by Omnicom, before the South African Competition Commission.
- Advised a large automotive manufacturer in obtaining conditional merger approval before the South African Competition Commission.
- Advising a multinational snacks manufacturer in defending allegations of abuse of dominance before the South African Competition Commission in respect of regional distribution arrangements.
- Successfully advised AMS SA (Pty) Ltd in obtaining merger approval in respect of its acquisition of off-the-road tyre suppliers.
- Successfully advised Westvaal Motor Group (Pty) Ltd in obtaining unconditional merger approval in respect of its acquisition of a local car dealership.
- Representing a large salty snacks producer in making representations in the Fresh Produce Market Inquiry.
- Representing a multinational in making representations in the Media and Digital Platforms Market Inquiry.
- Represented Makarenge Electrical Industries (Pty) Ltd t/a Wilec in obtaining an interim relief from the South African Competition Tribunal in relation to an abuse of dominance by Allbro (Pty) Ltd. This matter was notable matter given the interconnect between intellectual property and competition law. Allbro (Pty) Ltd alleged to have copyright over the products in question. In its reasons, the Competition Tribunal confirmed that the Competition Act applied to intellectual property disputes and confirmed its jurisdiction to hear matters relating to the interplay between competition law and intellectual property. The Tribunal granted the relief requested.
- Represented a multinational FMCG firm against allegations of abuse of dominance in relation to a refusal to deal and exclusionary conduct complaint involving Plant Breeders Rights.
- Represented a large FMCG manufacturer against allegations of excessive pricing during the period of the Covid-19 pandemic.
- Assisted a client in the FMCG sector in in achieving a non-referral following allegations of excessive pricing.
- Prepared and was granted an application for exclusion from merger notification from the Competition Authority of Kenya.
- Successfully obtained merger approval in respect of Ravago SA’s acquisition of Emeraude 3.0 in South Africa, Nigeria, COMESA and Morocco.
- Successfully obtained unconditional merger approval in respect of Eutelsat SA’s acquisition of OneWeb Holdings Limited before the South African Competition Commission.
- Successfully obtained merger approval in respect of Kali-Union’s acquisition of Industrial Commodity Holdings fertiliser division in South Africa, Morocco and Zimbabwe.
- Provided advice to the parent company of an acquirer in relation to a breach of the COMESA Regulations for a failure to timeously notify.
Complex litigation and regulatory matters
- Currently advising a major international securing company in respect of the enforcement of an ICC arbitration award and in contested proceedings regarding the ownership and attachment of funds held by the Central Bank of a foreign state in South African bank accounts to the amount of c. EUR 10 million.
- Advising on the enforcement of restraint of trade agreements.
- Successfully advised Single Destination Engineering and Guardian Integrated Systems in obtaining access to records of a contractor who is in default to creditors. This is a reportable judgment and dealt with the term ‘creditors’ in the context of section 360 of the Companies Act.
- Currently advising a global health and safety product manufacturer in pursuing a debt of some EUR 600 000 from a distributor in Uganda.
- Preparing company regulatory documents in compliance with South Africa’s Financial Intelligence Centre Act and presenting corporate training in respect of the Financial Intelligence Centre Act.
- Advised a large South African cryptocurrency exchange regarding the cryptocurrency regulatory framework in numerous African jurisdictions and he subsequent establishment of local entities in those favourable jurisdictions.
- Advised a global company in respect of conducting internal legal and compliance investigations.
- Advised a global automotive manufacturer in conducting internal investigations subsequent to suspicions of corruption and flouting of internal company policies.
- Representing a global company in respect of allegations of collusive tendering.
- Assisted a global company in conducting of internal investigations on suspicions of flouting of its internal procurement policies and unlawful conduct.
- Advising multinational firms on labour law considerations.
- Providing regulatory advice in respect of various sectors and anti-bribery and corruption legislation.
- Representing an international firm in relation to fraudulent scheme in the crypto sector involving jurisdictions South Africa, Nigeria, and Europe.
- Representing a multinational firm in respect of various disputes arising from the development of a project in Kenya.
Qualifications
- PGDip Economics in Competition Law (Kings College London), 2025
- BA Law (University of Pretoria) 2019, with majors in English and Law
- LLB Cum Laude (University of Pretoria) 2021.
Professional association
- Young Lawyer Representative for the American Bar Association’s Comments Committee (2025 – present)
- Member of the American Bar Association
- Member of the Association of Competition Law Practitioners (Junior Chapter EXCO)
- Joshua has been part of the Golden Key Honour Society which awards students in the top 15% of their respective degree programmes.
Accolades
- Recognised by Best Lawyers for Regulatory Practice: 2025
- Shortlisted for the African Antitrust Awards, 2025, for the paper ‘Role and Efficacy of Retail Market Inquiries in Identifying Buyer Power: Comparative Review of Retail Market Inquiries and Abuse of Buyer Power prohibitions in Kenya and South Africa’
- Mondaq Thought Leader, Spring 2025
- Recognised as a recommended lawyer by The Legal 500 EMEA 2024, 2025 – Competition (South Africa)
- Josh was awarded a Phatshoane Henney Group Honour Medal from the University of Pretoria.
Articles and blogs
Joshua is a contributor to African Antitrust, a leading resource for competition law developments across Africa. Recent articles or contributions include:
Joshua is a contributor to African Antifraud, a resource that provides African perspectives on FCPA, bribery, fraud and corruption cases. Recent articles or contributions include:
Joshua has been part of the research team under John Oxenham, who recently represented Business at the OECD on behalf of South Africa and the region.
Presentations
- Speaker at the 10th African Competition and Economic Regulation (ACER) Conference in Namibia, contributing to the panel titled ‘Merger Review – Challenges and International Insights’, as well as presented his paper titled ‘A Critical Assessment on Vertical Restraints in Key Jurisdictions across Africa’ as part of the panel discussion titled “Abuse of Dominance: A Comparative Review of Developing Countries, including Approached to Digital Platforms’.
- Participated in a webinar hosted by Primerio in association with FMC Advocates (Kenya) on the topic ‘Navigating HR and Employment Law in East and Southern Africa: Legal Reforms, Compliance Trend, Strategic Implications for 2025 and beyond’.
- Joshua has given compliance presentations to clients in respect of the Financial Intelligence Centre Act.
- Joshua presented his paper “Assessing the state of play of digital markets within the African context” for the 8th Annual Competition and Economic Regulation (ACER) 2023 Conference, held in Mauritius.
- Joshua presented on regulatory challenges in cross border payments in Africa at the Evolution of Cross Border Payment Conference hosted by Trade Conferences International.
- Joshua moderated a panel discussion on foreign direct investment and trade at the ‘Opportunities for investment in Kenya: Strategies for successfully navigating the regulatory landscape’ event hosted by Primerio in Nairobi, Kenya.
- Joshua presented on developments to South Africa’s anti-money laundering framework at the Trade Conferences International’s Regulatory Risk & Compliance Conference to over 170 delegates from South Africa’s top financial institutions.
- Joshua, together with representatives from international regulators and representatives from South Africa’s crypto asset market, regularly host a series of webinars covering developments in the African crypto market.
Experience
- Primerio International 2022 – Present
